Unlock your full creative potential with our professional hairdressing courses designed to inspire, challenge and elevate the skills of every hairdresser.
Whatever your level of expertise, the Schwarzkopf Professional Education Seminar Programme for 2026 is here to empower you to become the hairdresser you want to be…
“We’re proud to introduce a bold new chapter in our professional training journey – one that raises the bar for creativity, expertise and client experience.”
Isabell Dietz | Global Head of Schwarzkopf Professional Education
This year, our seminar programme has been upgraded with innovative training formats – providing a convenient blend of immersive in-person masterclasses and on-demand digital sessions, across all hairdressing levels.
With something for every hairdresser, our courses span three levels: Essential, Advanced and Expert – covering fundamental hairdressing techniques across colour, care and styling, through to specialised seminars designed to elevate your salon services to premium status.
With this year’s physical seminars, whether you’re a junior stylist or salon owner, you’ll have the opportunity to gain hands-on experience, connect with industry leaders, and invest in your future. Download our ePublication and find your perfect seminar today…
From how to use a colour wheel to advanced creative techniques, learn how to master the art of colour with seminars such as:
- BLONDME Polychrome | Learn about the Polychrome service, where carefully selected shades are created in the hair, layered and precisely placed.
- HBSKP Collection | Offer a premium range of salon services tailored to meet today’s diverse client needs.
Turn care into loyalty with seminars designed to help you create personalised results to keep your clients coming back. Courses include:
- SalonLab Smart Analyzer | Whether you're in the academy or at the salon, delve deeper into understanding end consumer personas, gain valuable business skills, and master the art of guiding clients through their salon journey using your SalonLab Smart Analyzer.
Finish every look with confidence and let creativity take centre stage, featuring:
- Curly Hairstyles | Discover hairstyling techniques for different curly results, whether you want to create a casual or polished style.
Sharpen your hair cutting skills to help shape, define and transform looks from behind the chair with this essential course:
- Step-by-Step Haircut | Customise a cut that suits each of your clients, whether it is short or long hair.
- Barbering Now | You'll learn how to create a modern look for men's hair that works just as well in photographs as it does in everyday life.
Grow your business and creativity through expert insights, inspiration and tailored support. Highlights include:
- Get The Group | Are you interested in hairdressing education, but can't find it in your area? No problem! Gather your own group together and we will organise the training right at your place. Choose from ready-made training concepts or request customised content just for your needs.
Can't make it to a live seminar? Learn on-demand with the Schwarzkopf Professional eAcademy. Designed by hairdressers, for hairdressers, our digital learning experience is here to give you 24/7 access to hairdresser training online.
Explore a wide range of courses and learning paths containing the latest product knowledge and professional know-how. Plus, an abundance of educational content designed to inspire you with what to learn next.
Whether you’re learning online or in person, we’ll be with you every step of the way as you unlock your full potential, build a future-ready skill set and deliver excellence in every service.