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Innovations in Advanced, Clean Beauty

Hairdressers in front of a grey wall
Bleach application close up

Inspiring confidence for a more sustainable world.

For many individuals the 'new normal' encompasses an overall healthier, more responsible lifestyle with a preference for beauty care brands to not only be more planet-friendly – with clear sustainability commitments – but for the products themselves to be more considerate in their formulations and chosen ingredients. The 'clean beauty' movement is more of a way of life than a trend, with consumers opting for products that are safer and less aggressive to use, for both the individual as well as the environment – without compromising on performance.

Here at Schwarzkopf Professional, sustainability is a continuously evolving topic that's close to our, and our partners hearts. We have a responsibility to ensure all our products are as sustainable as we can make them and as your partner in craft we understand that transparency is key.

Our Path Towards Sustainability

Our approach to sustainability is firmly in focus with the launch of Bonacure Clean Performance – our range of high-performing and progressive haircare products featuring the power of Bonacure’s Advanced Technology you love, in a new professional clean formula powered by Vegan Keratin.

In our quest to preserve nature, we strive to develop products with nature-based and clean, natural ingredients that are responsibly sourced. We aim to offer our partners more value with high-performance formulas with a smaller environmental footprint. When developing products our R&D teams evaluate all ingredients to ensure they are in-line with the latest scientific findings and technologies, considering specific safety and environmental data, including biodegradability.

Salon environment with greenery, BC Bonacure products flatlay
Group of hairdressers in front of a grey wall

Our Vision Realised Together with Real Market Voices

United and represented by 24 hairdressers from across the globe, we are on a path towards a more sustainable future – from product development to sustainable salon practices and how this journey continues with your clients at home.  

"With Bonacure there is a respect for each individual’s unique characteristics. A simple beauty found within each bottle, carefully curated for each of my client’s needs. The ingredients make me feel confident that my clients will receive the best care and have an amazing experience.”

– Salon Owner, Anel Cloete (@anelcloete) from South Africa.

This community of like-minded hairdressers – real-market voices – are delivering personal insights on how to be a more Conscious Stylist overall, provide a Holistic Consultation with Bonacure Bites and create a backwash heaven through Care Services as well as Retail 101 tips to strengthen revenue and client loyalty.  

Salon owner Anel Cloete
ASK Education pillars

Where can I learn more?

Further celebrating the launch of Bonacure Clean Performance our ASK Education offering invites hairdressers to explore a range of curated, care-specific educational training programs that are deeply rooted in a seamless, blended learning experience. Not only covering perfect product confidence, but also showcasing how to up-skill and go beyond the ordinary with more sustainable salon practices. Our hero seminar, 'SUSTAINABLE SALON PRACTICES' will help you to make the right choices when it comes to being more sustainable in the salon.

These high-impact, face-to-face training sessions are offered locally, whilst engaging online learning opportunities are accessible on-demand via the ASK eAcademy:

Explore our global seminar brochure here

Salon clients and hairdressers alike can also join in on the digital buzz over on @schwarzkopfpro where Bonacure Clean Performance will be supported with tips and tricks straight from the experts, alongside a wealth of inspiration and bite-sized information – expect consumer-friendly content with hairdressers in context – such as tutorials focusing on the new vegan in-salon services and end-consumer how-tos that highlight usage and product benefits.

So, what are you waiting for? Join us in inspiring confidence as we all do our part to create a more sustainable world!



Master any in-salon service by staying on-trend with the latest colouring tips and tricks and essential product knowledge over on the ASK Education eAcademy:

EDUCATION-Seminare – eAcademy