The Optimists are the people who live life to the fullest. Thriving on freedom and making the best of whatever it throws at them, their actions are characterised by rebirth, venturing back out into the world and cherishing human interaction.
“Once we understand the how and why behind Lived-In Blondes, we then know how our clients can maintain these styles. When you’ve got to grips with the core of LIVED-IN BLONDE, you can create endless effortless looks.”
Brendnetta Ashley, Schwarzkopf Professional Guest Artist
#theoptimists
THE OPTIMISTS CATWALK FASHION LOOK TRANSFORMATION
THE OPTIMISTS SALON LOOK TRANSFORMATION
Tone on Tone Colouration
Get ready to experience state-of-the-art demi-permanent hair colour with IGORA VIBRANCE.
Activator Lotion
Discover the Activator Lotion from IGORA VIBRANCE – containing thickening agents for precise and easy colour application.
Activator Gel
Discover the Activator Gel from IGORA VIBRANCE – containing a gel-ifying agent for quick colour application.
Oil Developer
Specially developed high-performing IGORA ROYAL Oil Developer guarantees perfect long-lasting results and superior shine.
Plus Powder Lightener
IGORA VARIO BLOND PLUS Powder Lightener – delivers up to 7 levels of lift and precise neutralisation.
Bleach & Tone
Find out more about BLONDME Bleach & Tone, a lightener additive that lightens and tones in one simple step to create the perfect base!
Clay Lightener
Find out more about BLONDME Clay Lightener, specially designed for easy and creative freehand techniques!
Developers
Find out more about BLONDME Premium Developers, a colour retention product that provides maximum performance and care when used with BLONDME colour products.
The Miracle
Discover SESSION LABEL's THE MIRACLE multi-tasking styling balm, a hair styling product that primes, defines and controls without overburdening.
Grip
Achieve volume and natural shine with OSiS Grip, an extra strong hold mousse that keeps even coarse hair in its place whilst protecting it from blow-drying damage.
Elastic
A hair styling product easy to brush out without flaking, OSiS Elastic hairspray ensures the right balance between workability and style maintenance.
Sparkler
Get glamourous, freeze-free hair with OSiS Sparkler, a shine spray that provides light conditioning and instant shine!
Tribond Shampoo
The gentle cleansing formula prepares the hair for the intense FIBRE CLINIX TRIBOND Treatment.
Tribond Treatment for Coarse Hair
Fibre Clinix Tribond Treatment for coarse hair with Triple Bonding and C21 Technology.
Hydrate Booster
Fibre Clinix Hydrate Booster with Phytokine for fine and weak hair customises and intensifies the effect of the Fibre Clinix Treatments from one of the following ranges: Fortify, Hydrate, Vibrancy.
Tame Booster
A concentrated booster formulated with Ceramides that smoothes thick, unruly and frizzy hair.
Fortify Booster
A concentrated booster formulated with Ceramides that smoothes thick, unruly and frizzy hair.
The Definer
Discover SESSION LABEL's THE DEFINER curl cream, a styling product for curly hair that shapes, controls and defines curls without frizziness or a crunchy feel.
The Flexible
Discover SESSION LABEL's THE FLEXIBLE Dry Light Hold Hairspray, a hair styling product for workable fixation and control.