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Essential Looks New Realities Catwalk Look – Model with black hair and dark and light purple strands wearing a pink metallic jacket

NEW REALITIES CATWALK FASHION LOOK

BRIGHTER, NEON AND ELECTRIC HUES

The New Realities trend brings the colours and textures of the digital world into the physical. Exploring what we have dubbed the 'phygital' through style, brighter, neon and electric hues dominate the looks, conveying a current of eternal youthfulness and exploration onto the runway and into the salon. Think DIY outfits that put a spotlight on colour clashing and metallic tones that mimic the tech we hold in our hands. 

This look has been created by the Schwarzkopf Professional Guest Artists Rafi Cheng and Gigi.

Essential Looks New Realities Catwalk Look – Dark-haired girl with purple strands wearing a pink metallic jacket and a fuchsia dress
Essential Looks New Realities Catwalk Look – Close up shot of woman with black hair and dark and light purple strands wearing a pink metallic jacket looking to the right
Essential Looks New Realities Catwalk Look – Close up shot of woman with black hair and dark and light purple strands in her fringe
Essential Looks New Realities Catwalk Look – Close up shot of woman with black hair and dark and light purple strands wearing a pink metallic jacket looking to the right

SUPPLIES YOU WILL NEED

COLOUR 01

BLONDME PREMIUM LIGHTENER 9+ + BLONDME BLEACH & TONE ASH ADDITIVE + PREMIUM DEVELOPER 6% | 20 VOL. (1:2)

COLOUR 02

IGORA VIBRANCE 0-00 + IGORA VIBRANCE ACTIVATOR LOTION 1.9% | 6 VOL. (1:1)

COLOUR 03

CHROMA ID BLUE + PINK (1:1)

COLOUR 04

CHROMA ID PURPLE + PINK (2:1)

“This is a very daring look with attitude.You can stand out from others and express yourself the way that you want to.”

Rafi Cheng  
@raficheng

Behind the Scenes at the Essential Looks 2024 Collection with Schwarzkopf Professional Guest Artist Rafi Cheng brushing a girl's hair
ESSENTIAL LOOKS 1:2024

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