CHALLENGE THE ESTABLISHED WAY OF THINGS.
Be powerful. Be brave. Be unmistakably you. Harness the power of your own individual spirit. Tough Icon is inspired by the groundbreakers, the free-thinkers who inhabit a world filtered through a high-fashion lens.
Embrace science and innovative thought to envision a better, alternate future which creates a positive impact today.
"I envisioned a new age gender-fluid traveller. Embracing strength and attitude through the haircut."
Nick Irwin, Global Styling Ambassador