Wearing creativity on our sleeve, we shift towards handcrafting and inky techniques in fragile florals that speak more to texture and embellishment than straightforward print. It’s a freestyle, dreamily abstract spirit that celebrates the artisan. Artful Feeling chooses one-offs over mass-produced, hand over machine, and is all about the individual and self-expression. For the hair, curls and volume abound in softly shifting shades of red, gold and beige.
“Artful Feeling is tuned into the quirky aesthetic of the artisan, a one-of-a-kind ethos that hand-making always delivers.”
Simon Ellis,
International Creative Director for Schwarzkopf Professional
CELEBRATE THE ARTISAN
It's about that personal touch – handcrafting dramatic looks, whether it's tie-dye or beaded botanical masterpieces, inspired by spirituality and elevated to a new plane.
#COLOURBLENDING
This look is all about blending beautiful coppers with pinky reds and violets. Hand-applied with the Color Blender Tool, Lesley Jennison pre-lightened with the IGORA ROYAL Pastelfier rather than bleach, and the end result is soft and organic – it’s hard to tell where one shade ends, and another begins.
#MULTITONEFOILING
Edoardo Paludo wanted to give this look impact but also use soft techniques to blend the pinks, reds and oranges and create light and shade in the process. Hair was divided into a number of little ponytails, then the colour was applied using a #multitonefoiling technique all over, as shade after shade pulled through the tones to create a look with real highs and lows.