CHALLENGE THE ESTABLISHED WAY OF THINGS.
TOUGH ICON
Be powerful. Be brave. Be unmistakably you. Harness the power of your own individual spirit. Tough Icon is inspired by the groundbreakers, the free-thinkers who inhabit a world filtered through a high-fashion lens.
Embrace science and innovative thought to envision a better, alternate future which creates a positive impact today.
"I envisioned a new age gender-fluid traveller. Embracing strength and attitude through the haircut."
Nick Irwin, Global Styling Ambassador
INTRODUCING TOUGH ICON
#toughicon