SCHWARZKOPF PROFESSIONAL – WE ARE YOUR PARTNER IN CRAFT.

WHEN YOU PARTNER WITH US, WE GIVE YOU THE EDUCATION YOU NEED TODAY. TO BECOME THE HAIRDRESSER YOU WANT TO BE TOMORROW.

ASK Education montage
DEDICATED TO YOUR FUTURE CAREER

ASK eACADEMY FOR HAIRDRESSERS

ASK eACADEMY
ASK Education Video Image Preview

You need to accept cookies to play this video

KEEPING YOU CURIOUS

A REGULAR DOSE OF SKILLS & INSPIRATION

  • Hair How-To: Reverse Foilayage 

    Add depth and dimension back into blonde hair with the Reverse Foilayage technique and tbh – true beautiful honest… 

  • Tips to make your Salon more Sustainable 

    Six ways to be more eco-conscious in the salon 

  • Tips to give a professional haircare consultation 

    Follow our 5-step approach to give your in-salon clients a professional haircare consultation… 

  • Repair hair damage with Bonacure R-TWO Salon Services 

    Dive into haircare services to instantly repair hair damage in salon with Bonacure R-TWO, presented by Global Hair Expert, Gary Taylor… 

  • The mood behind The Misfits Essential Looks trend with Grace Dalgleish 

    Hear from our IGORA COOLS Guest Artist Grace Dalgleish and learn how she used IGORA COOLS to embody the sombre tones of The Misfits Essential Looks salon trend. 

  • Holistic Men's Salon Concept with Markus Salm 

    Be inspired by four key blending techniques for men’s hair colour, using IGORA COOLS… 

LOAD MORE ARTICLES
WORLD-CLASS SEMINARS

INSPIRING YOU TO RAISE YOUR GAME

Combining precise technical knowledge with creative freedom. We believe that continual education builds highly-motivated salon teams, strengthens client loyalty and ultimately increases salon profitability.
Seminars-2023

COLOUR SEMINARS

Our colour seminars are designed to enhance your existing skills. This year sees an even bigger focus on colour mixing with our exciting collaborations, we’re also expanding both our multidimensional colour and blonde offerings with specialist seminars and training opportunities developed to empower and advance your individual colour artistry.

Seminars-2023

BACKBAR SEMINARS

Celebrate your artistry and enhance your client’s look with educational Backbar classes designed to inspire and excite. Learn how to take your clients on a truly customised, in-salon care journey and create beautifully personalised results, every time.

Seminars-2023

STYLING SEMINARS

Craft the difference with our performance-driven products and techniques, developed to meet the needs of every styling situation. Our portfolio is now greener and more accessible than ever before, ready and waiting for you to build the confidence to craft truly individual hairstyles and boundary-pushing looks.

 

Seminars-2023

VISIONARY SEMINARS

We look ahead to keep you ahead! ASK Visionary is all about giving you a fresh perspective; sharing ideas, aspirations and curated educational experiences that inspire us all to hone our craft. Whilst talk is great, action is better – which is why we’ve developed our range of Visionary seminars to not only only spark creativity, but to empower you with tips & tricks and essential knowlege, as well as the techniques to safeguard and grow your future business.

DIGITAL LEARNING

JOIN OUR eACADEMY

Meeting the needs of an increasingly digital world, we're here to help you stay ahead of the game, and expand your technical skills 24/7.

It's absolutely FREE!

Expect highly relevant content, ranging from product information and hair knowledge to creative tutorial videos and personal assessments.

EDUCATION Seminars eAcademy

GLOBAL ACADEMIES

Our academies are an integrated global network of excellence. Throughout the world, each one offers a stimulating professional environment in which to learn, gain inspiration and effectively further your career.

BEHIND THE SCENES AT THE TRENDLAB

SHARING TRENDS & CREATIVE EDUCATION IN REAL TIME

TRENDLAB

You need to accept cookies to play this video

FLAIR, VISION & ARTISTRY

MEET OUR AMBASSADORS