We are happy about your interest in our Facebook Fanpage („Fanpage“) and our company. The protection of your personal data is of great importance to us. We respect the statutory provisions on data protection and data security.
Therefore we have to comply with the General Data Protection Regulation (GDPR), the German Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG) and the German Telemedia Act (Telemediengesetz – TMG).
Below you will find information concerning which personal data we collect when providing this service and how we handle such data.
The Henkel AG & Co. KGaA, Henkelstraße 67, 40589 Düsseldorf („we“, „us“ or „Henkel“) is the responsible party for the data processing required to provide the service and as described in this data protection statement. This excludes the data processing concerning the so called “Site-Insights”, for which we share the responsibility with Facebook Ireland Limited (“Facebook”).
Please keep in mind that the use of our Fanpage, leads to further processing of your personal data by Facebook, not limited to the “Site-Insights”-option. Insofar (in particular with regard to the technical possibility to use this Fanpage) we refer to the data protection statement by Facebook under https://www.facebook.com/privacy/explanation.
Should our Fanpage be linked to other websites or online-contents, the data protection statements of those services respectively apply.
You can contact our data protection officer Mr. Frank Liebich at the Henkel AG & Co. KGaA, Henkelstrasse 67, D 40191 Düsseldorf, or under Datenschutz[at]henkel.com.
We regularly receive private messages with content directly addressing us. If you contact us, for instance to ask a question about a product that we presented on our Fanpage by private message, we will use your name, eventually your user name and further data provided by you to answer your query.
The processing is based on statutory provisions, which allow us to process personal data, as far as it is necessary to answer your query (e.g. Art. 6 para. 1 b) GDPR) or because of our legitimate interest to provide you with the desired information (Art. 6 para. 1 f) GDPR).
After answering your query, we delete your query and all information within one year from the end of the calendar year in which your query was answered.
Additionally, comments and other content that are publicized on Henkel’s Fanpage and in other public spaces of Facebook, which directly address us or relate to us in another way (e.g. by content naming a product of Henkel’s), are collected by us in order to be able to react to the respective content. We may react accordingly, depending on the kind of content. For instance, we may approach the author in order to help with the usage of our products or consider feedback and reviews when improving on our products. We also create reports regarding the performance of a certain content, including its likes and engagement actions with it in order to learn and improve our public relations work.
The processing of this data is based on statutory provisions which allow us to process personal data because it constitutes a legitimate interest of ours to react appropriately to public communication which relates to us (Art. 6 para 1 f) GDPR).
Content you have posted on our Fanpage or in other public spaces of Facebook can be deleted by you in the same way as any of your contributions on the platform. We also re-serve deleting older comments from our Fanpage from time to time. If you wish to delete content from our Fanpage at any time, please send us an e-mail to the address noted above.
You can choose from different features which we offer on our Fanpage to interact with other users, such as posting a comment on our wall, leaving a comment, and liking or sharing a post.
We would like to point out, that this part is public and therefore all information you post or provide for registration, can be seen by others. We cannot control how other Fanpage users process this information. We especially cannot prevent others from sending you messages.
All data you provide for the community-features we process to ensure the correct functioning of these features. Without this data we are not able, to offer you the community-features. The processing of this data is based on statutory provisions which allow us to process personal data, as far as it is necessary for the use of our services or the performance of a contract (e.g. Sec. 15 para. 1 TMG; Art. 6 para. 1 b) GDPR), or because it constitutes a legitimate interest, to make the use of our features as easy and efficient as possible (Art. 6 para 1 f) GDPR).
We observe publications with connection to the business sectors we are active in (namely Beauty Care, Adhesive Technologies, and Laundry and Home Care). To do so, we collect content published in the public spaces of Facebook with connection to these business sectors (e.g. content in which a cosmetic product or washing agent is being discussed or show-cased).
Content with connection to the business sectors will be stored and assessed in order to gain insight on the public discussion in regard to these business sectors. We will utilize the gained insights in order to improve our own public communication and bring it into alignment with the public discussion. The processing of this data is based on statutory provisions which allow us to process personal data because it constitutes a legitimate interest of ours to improve our public communication by aligning it with the public discussion (Art. 6 para 1 f) GDPR).
Content with connection to the mentioned business sectors collected in the public spaces of Facebook can be saved for an unlimited time. If you wish to delete content at any time, please send us an e-mail to the address noted above.
From time to time we offer sweepstakes and other competitions on our Fanpage. If you want to participate we will ask you to provide identification and contact details (e.g. name, date of birth, address, e-mail-address etc.; further information may be necessary for the competition, such as the answer to a quiz, photos or the result of an online-game). We use this information to properly carry out the sweepstakes or competition, and if necessary for legal defence or to detect misuse.
You will find further details in the participation terms for each sweepstakes/competition. If you gave us your consent when participating in the sweepstakes/competition, we use your information for the purposes listed in the declaration of consent.
The processing of data is based on statutory provisions, which allow us to process personal data if it is necessary to properly carry out the sweepstakes/competition (e.g. Art. 6 para. 1 b) GDPR), because you gave us your consent (Art. 6 para. 1 a) GDPR) or to follow our legitimate interest to prevent fraud or to safeguard an effective legal defence (Art. 6 para. 1 f) GDPR).
The duration of data storage will be included in the respective data protection statement for each sweepstakes/competition.
From time to time we announce events on our Fanpage, which might require a registration. If you register for one of our events, we process the personal data supplied by you at the registration, such as your name, address, details of contact and communication (phone number and e-mail address) as well as further information necessary for the event (e.g. to create the guest list, accreditation, entrance control, room planning and catering) and/or information necessary to send you your invitation and information for the specific event. Furthermore we might use your information to detect misuse and for our legal defence.
The processing of data is based on statutory provisions, which allow us to process personal data if it is necessary for the registration and participation for an event (Art. 6 para. 1 b) GDPR) or because we have a legitimate interest to prevent fraud or to safeguard an effective legal defence (Art. 6 para. 1 f) GDPR).
We supply a chatbot on our Fanpage. It is possible to use the chatbot without sharing personal data. In case you enter personal information in the text box while using the chatbot, we will use your data only to answer your question. If we save your question for an internal review-process we will delete your personal data beforehand.
The processing of data is based on statutory provisions, which justify the processing of personal data that is necessary to answer your question (Art, 6 para. 1 b) GDPR) or because we have a legitimate interest to prevent fraud or to safeguard an effective legal defence (Art. 6 para. 1 f) GDPR).
If you did not agree to a longer storing period, e.g. within our customer relations management, we will store your data just as long as needed to fulfil the above mentioned purposes or as long as necessary to comply with legal obligation to retain the data.
In shared responsibility with Facebook we analyse, how you use our Fanpage (Site-Insights).
The information required by the GDPR pertaining to the processing of data for Site-Insight can be found on the Facebook website; at the moment you will find Facebook´s data protection statement under https://www.facebook.com/privacy/explanation.
Facebook will supply you with the relevant details about the contract between Facebook and Henkel AG & Co. KGaA regarding the processing of data as joint controllers as per Art. 26 GDPR; at the moment you will find this information by clicking this Link: https://www.facebook.com/legal/terms/page_controller_addendum.
In the context of Site-Insight we will only receive anonymized statistics – therefore we have no access to personal data which are being processed by Facebook.
A disclosure of your personal data occurs in the following cases:
As a data subject you have the right to obtain information at any time about the data stored about you. Furthermore you have the right to rectify, right to erasure, a right to restriction of processing as well as potentially the right to data portability. Additionally you have the right to complain to a data protection supervisory authority.
IN ADDITION, YOU MAY OBJECT TO DATA PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; IF THE PROCESSING OF YOUR PERSONAL DATA IS BASED ON ART. 6 PARA. 1 LIT. E OR LIT. F GDPR.
Should you have given your consent to the processing of your personal data, you can withdraw it at any time with effect for the future.
As far as the processing of personal data by Site-Insights is concerned, Facebook acts as the joint contact point and handles all applications concerning the exercise of the above mentioned rights.
Status of this data protection statement is [July 24, 2020].
The development of our Fanpage can have effects on the way we handle personal data. We retain the right to adapt this data protection statement in line with applicable data protection laws. Therefore, we recommend to visit our Fanpage from time to time, to stay informed about possible updates of our data protection statement.