Dedicated to respecting each and every hair texture.
The world is moving towards authenticity. People are feeling more empowered than ever to embrace their personality and natural beauty.
Our ultimate goal is to offer your clients effortless care routines in-salon and at home, encouraging them to embrace and enhance their natural hair, whilst expressing their personality.
Date to go longer and save cm by cm! The Mad about Lengths haircare regime empowers long hair from root to tip, with weightlessly moisturising formulas that:
Mad about Curls is the holistic care and styling regime dedicated to respecting and protecting each and every unique pattern. For gorgeous, lasting curls to be proud of.
Each curl or wave type has unique characteristics – shape, type, density, thickness, length, dryness – influencing its behaviour. It is also frequent to find 2 different textures on one head, patterns tend to be tighter closer to the root and more loose at lengths. A correct diagnosis and customised care & styling routine can be life-changing!
It's time to embrace natural curls and be Mad about them!
Mad about Curls Superfood has everything needed to enhance the natural texture and beauty of type 4 curls.
Hair types 4A - 4C, also widely known as coily hair, might look very dense and robust, but they are actually the most fragile and have a dry texture with the fewest cuticle layers. Coily hair tends to be very dry, and it breaks more easily and can appear less defined due to its very tight S to Z pattern. Type 4 hair textures have a flat diameter and do not grow as quickly compared to an oval Caucasian hair texture. The main concerns about these textures are dryness, breakage and shrinkage.
Featuring a blend of four superfood oils, the Mad about Curls Superfood Mask and Leave-in treatment intensively nourish, moisturise and strengthen tight textures, to retain natural oils while adding sheen and a soft touch.