ESSENTIAL LOOKS<sup>®</sup> Crafted Souls Trend Salon and Runway Looks
ESSENTIAL LOOKS<sup>®</sup> Crafted Souls Model with Wavy Hair Looking Aside
ESSENTIAL LOOKS® 1:2021

CRAFTED SOULS

Be bold. Art is the answer, creativity; the solution and human connection; the remedy. Crafted souls is about embracing the power of imagination, channelling our own unique creativity and sense of self to craft a bright, vibrant future. Where art and self-expression are the key to self-fulfillment and growth.

"It’s about doing something commercial, but elevated; I wanted to create something akin to a ‘hit of sun’ but bolder to match the overall mood."


Arjan Bevers, Global Color Ambassador

ESSENTIAL LOOKS® 1:2022

INTRODUCING CRAFTED SOULS

#craftedsouls
ESSENTIAL LOOKS<sup>®</sup> Crafted Souls Trend Promo Video

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CRAFTED SOULS

STEP BY STEP EDUTORIALS

SEE THE DIFFERENCE

REVEAL THE LOOK BEFORE & AFTER

ESSENTIAL LOOKS<sup>®</sup> Crafted Souls Runway Look After Image
ESSENTIAL LOOKS<sup>®</sup> Crafted Souls Runway Look Before Image
CRAFTED SOULS RUNWAY LOOK TRANSFORMATION
ESSENTIAL LOOKS Crafted Souls Salon Look After Image
ESSENTIAL LOOKS<sup>®</sup> Crafted Souls Salon Look Before Image
CRAFTED SOULS SALON LOOK TRANSFORMATION

WHAT YOU NEED TO RE-CREATE THIS TREND

ESSENTIAL LOOKS® COLLECTION 1:2022

RUNWAY TO SALON LOOKS

#essentiallooks