CRAFT YOUR OWN PATH.
Be bold. Art is the answer, creativity; the solution and human connection; the remedy. Crafted souls is about embracing the power of imagination, channelling our own unique creativity and sense of self to craft a bright, vibrant future. Where art and self-expression are the key to self-fulfillment and growth.
"It’s about doing something commercial, but elevated; I wanted to create something akin to a ‘hit of sun’ but bolder to match the overall mood."
Arjan Bevers, Global Color Ambassador