®. Our vegan formulas* have been crafted with natural ingredients where possible and the remaining have been carefully selected for performance, allowing us to deliver you our very best. *free from animal-derived ingredients.""/>

Embrace our new generation of authentic, multidimensional color.

tbh – true beautiful honest Model With Long Wavy Blonde Hair

tbh – true beautiful honest®

Authenticity is more than a trend – it’s a lifestyle! tbh – true beautiful honest is our first multidimensional permanent hair color that creates authentic looking shimmering powder tones.

Formulated with naturally derived grapeseed oil, complemented by additional performance drivers, for a truly personalized service. Beauty has become a method of self-expression, rejecting convention, celebrating imperfection and being happy and authentic, just the way you are. 

What is Truly Authentic Hair Color?

Truly authentic looking hair color works with hair's natural high and lowlights to create a unique and beautiful color. Here's how tbh – true beautiful honest achieves genuine, authentic looking results:

  • Illuminates and enhances natural high and lowlights for a multi-dimensional look 
  • Genuinely honest approach to ingredients

EXPLORE THE PRODUCT RANGE

HONEST BY NATURE

LET'S TALK ABOUT INGREDIENTS!

It’s time to take the confusion out of color with tbh – true beautiful honest. We believe in being as transparent and honest as possible when it comes to what goes into our products. Our vegan* formulations use naturally derived grapeseed oil, complemented by additional performance drivers, for a truly personalized service. 

tbh – true beautiful honest understands that you can get lost in a full list of ingredients, so our aim is to guide you through each of our key ingredients and explain exactly what they do in our easy-to-read glossary.

Discover the ingredients that make up tbh – true beautiful honest color; each selected for its own powerful benefits. 

*free from animal-derived ingredients.

tbh – true beautiful honest Natural Ingredients Illustration
TBH ingredients

Discover an authentic solution to hair coloring with tbh – true beautiful honest; a new way to enhance hair while embracing the individuality of your client. The beautifully authentic shades offer subtle and powdery tones in three shade directions, Natural, Cool and Warm.

This uniquely crafted mix of hair color dyes respect and illuminate the hair’s natural highs and lows, providing natural-looking results with up to 100% multidimensional coverage.

OUR DISTINCTIVE COLOR WORLDS

tbh – true beautiful honest Image Montage Of Model With Cool Color Range

COOL

Modern smokey hues that help perfect the underlying warmth

tbh – true beautiful honest Hair Color Cool 3-16
3-16
tbh – true beautiful honest Hair Color Cool 7-16
7-16
tbh – true beautiful honest Hair Color Cool 9-49
9-49
tbh – true beautiful honest Hair Color Cool 5-16
5-16
tbh – true beautiful honest Hair Color Cool 7-49
7-49
tbh – true beautiful honest Hair Color Cool 10-19
10-19
tbh – true beautiful honest Hair Color Cool 5-49
5-49
tbh – true beautiful honest Hair Color Cool 8-19
8-19
tbh – true beautiful honest Hair Color Cool 6-19
6-19
tbh – true beautiful honest Hair Color Cool 9-16
9-16
tbh Natural Color Worlds hair color products

NATURAL

Natural hues with a soft touch of chocolate and beige

tbh – true beautiful honest Hair Color Natural 3-06
3-06
tbh – true beautiful honest Hair Color Natural 6-06
6-06
tbh – true beautiful honest Hair Color Natural 8-06
8-06
tbh – true beautiful honest Hair Color Natural 4-06
4-06
tbh – true beautiful honest Hair Color Natural 7-04
7-04
tbh – true beautiful honest Hair Color Natural 9-04
9-04
tbh – true beautiful honest Hair Color Natural 5-06
5-06
tbh – true beautiful honest Hair Color Natural 7-06
7-06
tbh – true beautiful honest Hair Color Natural 9-06
9-06
tbh – true beautiful honest Hair Color Natural 6-04
6-04
tbh – true beautiful honest Hair Color Natural 8-04
8-04
tbh – true beautiful honest Color Worlds Warm Image Montage

WARM

Luxury primary reflections, muted by rose undertones

tbh – true beautiful honest Hair Color Warm 4-64
4-64
tbh – true beautiful honest Hair Color Warm 6-64
6-64
tbh – true beautiful honest Hair Color Warm 8-56
8-56
tbh – true beautiful honest Hair Color Warm 10-51
10-51
tbh – true beautiful honest Hair Color Warm 4-84
4-84
tbh – true beautiful honest Hair Color Warm 6-84
6-84
tbh – true beautiful honest Hair Color Warm 8-64
8-64
tbh – true beautiful honest Hair Color Warm 10-56
10-56
tbh – true beautiful honest Hair Color Warm 5-47
5-47
tbh – true beautiful honest Hair Color Warm 7-47
7-47
tbh – true beautiful honest Hair Color Warm 8-84
8-84
tbh – true beautiful honest Hair Color Warm 6-51
6-51
tbh – true beautiful honest Hair Color Warm 8-51
8-51
tbh – true beautiful honest Hair Color Warm 9-47
9-47
SALON INSPIRATION

FIND INSTA-SUCCESS WITH #BETBH

FREQUENTLY ASKED QUESTIONS ABOUT: tbh – true beautiful honest

tbh – true beautiful honest offers the classic coloration, root stretch, highlights for darker hair (up to 3 levels of lift), dimensional lowlighting and contouring, pastel toning using shade depths 8 & 9 and the glossing service to refresh dull mid-lengths and ends.

The recommended mixing ratio in general is 1:1 for a classic permanent coloration with a development time of 30-45 minutes.

Yes. tbh – true beautiful honest can be used on previously colored hair. Depending on the current hair color, target result, and corrective techniques required.

Our packaging and all our printed POS materials are certified under the FSC system. The FSC logo ensures that forest products are produced from well-managed forests and/or recycled materials. 

OPTIMIZING YOUR COLOR SERVICE

Discover our professional range of COLOR ESSENTIALS for optimization at every stage of the color service.

Color Essentials Teaser

EXPLORE OUR WORLD OF BEAUTY