Because the perfect blonde is diverse
There are endless shades of blonde. Blonde can mean anything from subtle sun-kissed hues of light to powerful platinum. It can be as warm as caramel or as cold as ice. Blonde conveys a sense of fun, confidence and sex appeal.
Blonde is one of the most challenging yet aspirational colors – still perceived to be out of reach for most.
The #BLONDESOFTHEWORLD campaign features diverse blondes from 9 global metropolises, each with their personal blonde story. The perfect blonde is diverse – there is a blonde for everyone, irrespective of your skin, hair type, hair color or gender!
This is a campaign featuring the versatility of BLONDME® Color and premium BLONDME® Care range, by creating and maintaining 9 iconic blonde looks in partnership with Refinery29, the leading global media company focused on young women.