HOLISTIC CARE & STYLING ROUTINES TO EMPOWER YOUR HAIR
Dedicated to respecting each and every hair texture.
IT'S NOT A TREND… IT'S A WAY OF LIVING
The world is moving towards authenticity. People are feeling more empowered than ever to embrace their personality and natural beauty.
Our ultimate goal is to offer your clients effortless care routines in-salon and at home, encouraging them to embrace and enhance their natural hair, whilst expressing their personality.
MAD ABOUT YOUR NATURAL HAIR
LENGTH MAXIMISING TECHNOLOGY
Our formulas with Aquarine Complex, Biotin and Length Maximising Tech activate hair follicles whilst helping to reduce hair breakage and instantly fixing split ends.
Length Maximising Tech gently fixes split ends
Formulas with Biotin strengthens the roots
This holistic care and styling regime encourages long hair health, for soft and supple lengths that won't require 'the big chop' at every salon visit. Cleanse, condition and strengthen your lengths with this complete range dedicated to long hair.
DISCOVER OUR PROTOCOL FOR LENGTHS
MAD ABOUT CURLS
Mad about Curls is the holistic care and styling regime dedicated to respecting and protecting each and every unique pattern. For gorgeous, lasting curls to be proud of.
Each curl or wave type has unique characteristics – shape, type, density, thickness, length, dryness – influencing its behaviour. It is also frequent to find 2 different textures on one head, patterns tend to be tighter closer to the root and more loose at lengths. A correct diagnosis and customised care & styling routine can be life-changing!
It's time to embrace natural curls and be Mad about them!
CURL BEAUTIFYING TECHNOLOGY
Infused with cutting-edge Aquarine Complex, our Mad about Curls range intensively moisturises and strengthens the hair, while providing a care shield, for touchable definition and protection against breakage and heat. Accentuating and beautifying the hair’s original pattern, it will make you and your clients Mad about Curls!
Experience the full benefits of Aquarine Complex by using Mad about Curls as a holistic care and styling regime. The combination of Polyamide-1 and product-specific care ingredients are integrated into each formula to provide moisture and improved definition in curls.