Once Upon A Time tells a tale of past and future – of nostalgia repurposed for today.
In soft focus nostalgia, dreamy light dapples across optical patterns, geometrics and stripes, across doe eyes and gorgeously effortless hair. From a time when it felt like a burst of technicolour had transformed the world from grey into a glorious land for free-spirits, self-expressionists and individuals.
This is retro reinvented – it’s contemporary, sexy, feminine and makes a real statement of individuality, but filtered through a sultry, nostalgic all-Americana lens. It’s like a vivid memory, recreated for today.
THIS IS RETRO REINVENTED!
‘70s shades of velvet, printed in ornamental, almost classical botanical prints create a sumptuous retro vibe that’s styled to feel really of the moment.
While Rossa Jurenas' Instagram features a vibrant rainbow of shades, when she creates blonde, she means business. Here Rossa slices light mahogany to tone with the softest buttery blonde and shades of vanilla ice, using our new BLONDME Toners to create the kind of pure colour that would have been really ‘70s, but with a super-polished aesthetic and finish that makes it feel so now.