Whimsy comes in unexpected contrasts, extreme proportions and dramatic silhouettes. There’s a costume-like feel here, but it looks always forward, never back, with a fresh, modern ethos; vintage shapes accentuated by short, sharp, edgy cuts in cool shades of blonde.
"Magical Whimsy is a contemporary twist on that soft-focus Victoriana that always comes to fashion in moments of challenge and change."
Simon Ellis,
International Creative Director for Schwarzkopf Professional
IT'S ALL ABOUT DRAMA, POWER AND STRENGTH
Embellishment and all things theatrical; with structured silhouettes from corsets, and interiors of sumptuous minimalism, the business of dressing-up has been brought into the moment.
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#TRIANGULARPLACEMENT
For our Magical Whimsy Catwalk Look, IGORA ROYAL Colourist, Viola Landsky uses a Triangular Placement technique, overlaying powdery tones onto a blonde base. The shades of silver, lilac and pale blonde diffuse into one another, giving a sense of depth and opalescent shimmer.
Colour by Viola Landsky
Colour by Lesley Jennison
#FACEFRAMING
Starting with a base of ash and matt tones enlivened with muted peach and pastel purple, Global Colour Ambassador Lesley Jennison adds a contrasting silver face-frame using the Face-Framing technique, creating a look that's soft yet statement on our Magical Whimsy Salon Look.
MAGICAL WHIMSY CATWALK LOOK
TRANSFORMATION
MAGICAL WHIMSY SALON LOOK
TRANSFORMATION
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