#HAIRHACKS FROM THE TRENDLAB

#BLONDESOFTHEWORLD DIPPED BLONDE

DIPPED BLONDE

FREEHAND TECHNIQUE

As the only hair brand dedicated to blondes, BLONDME is becoming more diverse than ever – embracing the concept of blonde beyond any geographical or ethnical boundary. To celebrate this, our exciting #BLONDESOFTHEWORLD campaign features nine blondes from nine different global metropolises!

Partnering with Schwarzkopf Professional, the TrendLab has opened its doors once again to welcome Jack Howard (@jackhowardcolor). In a series of #hairhacks Jack will showcase the key colour formulas used to create a range of key campaign looks.

Dipped Blondes of the World Look from London with Jack Howard

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PRODUCTS USED TO

OVERCOME THIS BLONDE CHALLENGE

BLONDME

Premium Clay Lightener

BLONDME's 1st Premium Clay Lightener with integrated Bond Enforcing Technology for utmost precision and beautiful, seamless blondes.

BLONDME

Deep Toning

Deep Toning enriches pre-lightened darker bases or naturally blonde hair 5-8, ideal for low lights and blurred roots.

BLONDME

All Blondes Rich Shampoo

The BLONDME All Blondes Rich Shampoo, with 3D Bond Creation Technology and Cashmere Protein Complex, helps to build new bonds, while cleansing, illuminating and intensively nourishing normal to coarse blonde hair types.

BLONDME

All Blondes Rich Conditioner

The BLONDME All Blondes Rich Conditioner, with 3D Bond Creation Technology and Cashmere Protein Complex, helps to build new bonds, while instantly detangling, smoothening and softening normal to coarse blonde hair types.

BLONDME

Blonde Wonders Restoring Balm

The BLONDME Blonde Wonders Restoring Balm, with 3D Bond Creation Technology, helps to build new bonds, prevent hair breakage, reduce frizz and seal split ends to leave the hair soft and shiny.

HOW IT'S DONE

FOLLOW THE STEP BY STEP BELOW

BLONDME Model With Wavy Brunette Hair Being Coloured

Step 1

Section hair into 3 parts. Apply Colour 1 in the middle of the section, then blend it up to the roots and gradually spread it towards the ends

Step 2

Continue to apply Colour 1 onto mid-lengths and ends, section by section. Leave for 45 minutes, then rinse: shampoo with BLONDME ALL BLONDES Rich Shampoo and treat with BLONDME ALL BLONDES Rich Conditioner for up to 2 minutes. Rinse thoroughly

Step 3

Apply Colour 2 onto roots and Colour 3 onto mid-lengths and ends

Step 4

Blend the colours in well, then leave for 20 minutes before rinsing

Extra Tip: on towel-dried hair, apply the BLONDME Blonde Wonders Restoring Balm to leave the hair soft and shiny

ASK E-ACADEMY

LEARN ONLINE!

Want to learn more about blonding? Schwarzkopf Professional has a wealth of educational resources – from the experts themselves – and a seminar catalogue full of exciting learning opportunities! Find the right ASK Education seminar for you, or head to ask-elearning.com and register for access to FREE 24/7 hair education.