Mad about Waves

MAD ABOUT WAVES

 

Today, the world is moving towards authenticity. With a shift in attitudes, people feel empowered to be unique and to embrace their personality and natural beauty.

 

Mad about Waves is the holistic care and styling regime dedicated to beautifying every wave type. The range is designed to tame, respect and protect the hair – embracing each unique pattern, for breezy waves that last.

 

Embrace your waves and be Mad about them!

Mad about Waves
Mad about Waves Technology

THE TECHNOLOGY

 

The Mad about Curls & Waves protocols join gentle cleansing formulas with the revolutionary long-resistant Aquarine Complex.

 

The formulas give intense moisture and strength to the hair, while providing a care shield, for touchable definition and protection against heat and breakage. Accentuating and beautifying the hair’s original pattern, it will make you Mad about Curls & Waves.

 

The Aquarine Complex is a combination of Polyamide-1 and product-specific care ingredients, integrated into each formula according to each stage of the protocol, to provide intense moisture and improved definition. To ensure that hair benefits fully from the Aquarine Complex, it is recommended that Mad about is used as a holistic care and styling regime.

Mad about Waves

PRODUCT RANGE…

  • SKP_ICT_MadAboutWaves_Sulfate_Free_Cleanser_460x330

    Gentle sulfate-free* formula for wavy hair with Aquarine Complex that cleanses the hair while moisturising and helping to give waves definition that lasts.

    Who is it for:
    Thickness: fine to coarse
    Texture: wavy
    Patterns: loose to tight waves – 2A, 2B, 2C

    What it does:
    • Gently cleanses wavy hair and amplifies loose waves
    • The first step towards a beachy waves look
    • Strengthens the hair**
    • Heat protection up to 80°C**

    How to use it:
    1. Apply to damp hair
    2. Work into a rich lather
    3. Rinse thoroughly
    4. Follow with Mad about Waves conditioning products

    *free of Sodium Lauryl Sulfate & Sodium Laureth Sulfate
    **vs. untreated hair strands

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  • SKP_ICT_MadAboutWaves_Windswept_Conditioner_460x330

    Wavy conditioner suitable for all wavy hair types. With Aquarine Complex, the formula detangles, moisturises and helps give waves definition that lasts.

    Who is it for:
    Thickness: fine to coarse
    Texture: wavy
    Patterns: loose to tight waves – 2A, 2B, 2C

    What it does:
    • Conditions and defines all wavy hair types without overburdening
    • Encourages soft, frizz-free waves
    • Strengthens the hair*
    • Heat protection up to 80°C*

    How to use it:
    1. Work into wet hair
    2. Leave up to 2 minutes
    3. Rinse thoroughly
    4. Follow with Mad about Curls texturising products

    *vs. untreated hair strands

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  • SKP_ICT_MadAboutWaves_Light_Splash_Conditioner_460x330

    Lightweight spray conditioner suitable as a leave-in for all wavy hair types. With Aquarine Complex, the formula detangles, moisturises and helps give definition that lasts.

    Who is it for:
    Thickness: fine to normal
    Texture: wavy
    Patterns: loose to medium waves – 2A, 2B

    What it does:
    • Detangles and conditions waves for a soft beachy waves look
    • Adds lightweight moisture
    • Strengthens the hair*
    • Heat protection up to 80°C*

    How to use it:
    1. Shake well
    2. Spray evenly into wet hair and comb through
    3. Leave in
    4. Follow with Mad about Curls texturising products

    *vs. untreated hair strands

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  • SKP_ICT_MadAboutWaves_Sea_Blend_Texture_Spray_460x330

    Texturising spray to amplify volume. The formula, with Aquarine Complex and Magnesium Sulfate, helps to moisturise and give waves definition that lasts.

    Who is it for:
    Thickness: fine to normal
    Texture: wavy
    Patterns: loose to medium waves – 2A, 2B

    What it does:
    • Encourages waves definition
    • Amplifies volume

    How to use it:
    1. Spray evenly onto clean damp hair
    2. Scrunch the waves and air-dry or use a diffuser on a low setting
    3. Do not spray into eyes
    4. Refresh the roots the day after with Mad about Waves Refresher Dry Shampoo

    *vs. untreated hair strands

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  • SKP_ICT_MadAboutWaves_Refresher_Dry_Shampoo_460x330

    Refreshing dry shampoo that absorbs excess sebum, avoiding flat and greasy hair the day after.

    Who is it for:
    Thickness: fine to coarse
    Texture: wavy
    Patterns: loose to tight waves – 2A, 2B, 2C

    What it does:
    • Refreshes breezy waves without water the day after washing
    • Absorbs excess sebum
    • Gives root lift effect

    How to use it:
    1. Shake well before use
    2. Apply to dry hair
    3. Use in short bursts
    4. Spray into hair from a distance of 20cm and massage into scalp

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  • SKP_ICT_MadAboutWaves_Windy_Texture_Balm_460x330

    Texturising balm to tame and define frizzy waves without overburdening. The formula with Aquarine Complex helps to moisturise and give waves definition that lasts.

    Who is it for:
    Thickness: normal to coarse
    Texture: wavy
    Patterns: medium to tight waves – 2B, 2C

    What it does:
    • Tames frizzy waves while encouraging definition
    • Boosts body without overburdening

    How to use it:
    1. Apply into towel-dried hair
    2. Twist with fingers
    3. Let air-dry or use a diffuser on a low setting
    4. Refresh the roots the day after with Mad about Waves Refresher Dry Shampoo

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Mad about Waves