As part of the highly acclaimed Essential Looks package, you know the Trend Report is going to be something to get excited about, but what is it?

Well, put simply, the Trend Report is everything you need to know about the key looks strutting the catwalks of Milan, Paris, London and New York.

The report is produced by a team of fashion aficionados who take the four top trends and give you all the inside details on what you need to achieve the hottest looks of tomorrow. From clothes and accessories to hair and make-up, for women and men, the Trend Report has it all and delivers it in style. Highly visual, interactive and user-friendly, the Trend Report is as aesthetic as the looks inside.

For the key looks, the Trend Report is the report. Contact your Schwarzkopf Representative to order your copy now...

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The five key trends for the spring/summer 2010 have something for everyone:

UNIFORM
In many respects, this look can be viewed as the exact opposite to Boudoir. Forget soft & fluffy, this look has taken its inspiration from military outfits & a strong utilitarian approach. Utility is a key concept throughout the entire trend & designers have embraced it with open arms. Undoubtedly the trend of the season, this direction is underlined with genuine femininity as soft greens & khaki’s are mixed with skirts, dresses & body enhancing belts.

CYBER SPORT
The aquatic theme has certainly been ‘making waves’ this season. Heavily influenced by surfing & diving, this trend draws inspiration from the neon coloured, body-hugging, neoprene wetsuits popular in the late eighties & early nineties. Heavy stitching & bright acid colours have been transformed into stunning piping & layering, accentuating the female form with mesh & using sheers to emphasise natural silhouettes.

PUNK GODDESS
Don’t be misled by the name, this trend represents a stunning & elegant fusion of previous Glamazon & Dark Amazon trend directions. The look is one of confidence & sexuality, they may be apocalyptic, but these Goddesses are more Balenciaga than Blade Runner!

BOUDOIR
If femininity could be personified by a single trend, it would be Boudoir. This trend has links to previous trends such as 40s Romance & Sunday Best, however, there’s a big difference. Boudoir represents the maturing of the direction from a kitschy girl into a smouldering woman. Underwear becomes outerwear; not overtly sexual, more of a subtle flirt. Innocent beauty coupled together with elegance & style.

NEW REBEL
This trend represents the very essence of counter-culture; a pure, undiluted encapsulation of teen angst. Think Kurt Cobain from the 90’s band, Nirvana. A look which all parents will hate their offspring to wear! Personalisation is the key that creates this carefully crafted uniform of youth. With a hint of the grungy 90s, expect denim & lots of it, slouchy jerseys & T-shirts. As much as what you wear, it’s about how you wear it!

Click here to see the best examples of this catwalk fashion…